Following shoes trend this past couple of seasons has been pretty straightforward, as it seems anything goes!

And the concept of "statement shoes" continues to make even more of a statement, especially when you look at runway collections like Versace, who has produced some of the most magnificent footwear imaginable - check out the Art of Shoes to see some shoe magic.

Peep toe ankle boots are not new, but they have become increasingly popular.. and are now considered mainstream! What started out as a runway/celebrity look has become a staple for Fall/Winter 2010 - and the new twist on peep-toe is the "cut out ankle bootie". In keeping with the current statement shoe concept, these are edgy and fun, and very chic! Wear them with your basics, to add a pop to your look (fabulous with skinny jeans and casual tee), or for your more formal events, pair them with a simple draped black jersey dress.

Welcome to a new Weekly Feature on ShoppingTheTrend! Look of the Week will present three stylish variations on the same theme - whether it's a new outfit for a fun night out, casual chic, or tips on sprucing up your work wardrobe.

July can be a tricky time to shop - while the Summer Sales are very tempting, our thoughts have started to wander in the direction of upcoming new season trends. You're right that summer is still in full swing, which means means colours and fabrics should be light - but there are plenty of new transitional pieces to be found online that can be easily added to your wardrobe now.

These 3 looks have a splash of summer, with a hint of fall!

This is a fun trend to profile as it comes in any number of shapes and styles.. and whether you're a fan of sporty chic, sophisticated suiting, or edgy looks, you will find a vest that fits!

Vests have made a real comeback for Fall/Winter 2010 - and a quick note to USA readers - if you're shopping online at UK stores that ship international, remember that you're looking for "waistcoats" (in the UK, a vest is what you know as a tank). Topshop & ASOS have quite a fabulous selection of them!

You have a few choices how to add this to your wardrobe, and it depends on your objective. If you want to update your work wardrobe, a suit-style vest is for you - wear a sleek vest over a crisp white shirt and elegant trousers, or a loose vest over long-sleeve fitted knitwear. Casual can be simple, sporty or edgy - a long vest with leggings, shearling vest with skinny jeans, or how about a dynamite leather vest with fringe details? Cool.

Color trends are always enjoyable to profile as you can find any number of terrific new styles to suit your own shape - all you need to do is make sure you choose the right color! And nothing says Fall 2010 more than gray..

If you're looking to spruce up your office wardrobe, pick up an elegant gray wool dress (printed or solid, pencil shape or pleats) or how about gray suiting? An elegant gray blazer can be worn at the office but also paired with skinny jeans for a night out - just add some sparkle by way of statement pumps and fabulous jewelry.

For proper evening wear, your gray should be shimmery with draping (Halston Heritage One Shoulder Dress with Sequin Epaulet), or structured and satin, like the Preen Line Stevie silk dress below.

Celebrities took to this one right away - Zoe Saldana wowed in Herve Leger Fall 2010 at Bing's Celebration of Creative Minds After-Party on June 22nd,

The Fall/Winter 2010 runway was full of interesting draping and pleats, and this is a closer look at pleats for the evening..

As summer nights turn cooler, strappy tropical print summer dresses should be moved to the back of the closet, and replaced by a fresh new evening look for the new season. And that's where pleats come in.. anything from traditional box pleats, to subtle pleated accents combined with elegant draping. You can choose from razor sharp geometric styles, or adopt a softer red carpet-ready goddess look.

Scarlett Johansson rocked this 3.1 Phillip Lim draped & pleated dress on Ellen while making the rounds to promote Iron Man 2, and this is a perfect example of the trend. Pleats can be found everywhere - dresses, skirts and blouses.. check out the very best of pleats below, a who's who of new-season designer treats online!

The folks at "Live With Regis and Kelly" have taken the show on the road for the week of July 12th-17th, and landed in very pretty & picturesque Prince Edward Island, a welcome change from the New York studio environment. And an even more welcome change for their Canadian fans! P.E.I is a lovely tourist spot, and the show has already generated much interest in the region.. nicely done...

For the first show on Monday July 12th, Kelly looked her usual pretty self in a purple floral silk dress with metallic studs applique on the front and sleeves - this is "The Boho Dress" by Gryphon, and fans of Kelly's style will be pleased to know you can buy this dress online at Shopbop! A reader favourite here at ShoppingTheTrend, Shopbop offers free 3-day shipping in the USA, and free International shipping when you spend $100.

While we're on the topic of Shopbop, for 2 days only, you can save an EXTRA 20% off all sale items when you use the code EXTRA20 - this is only valid until July 14th 11:59PST. Click here to browse the sale!