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Summer 2010 Fashion Trend: Utility Chic

summer2010trend_utilityIf you follow fashion trends, you will know that military style has been quite popular these past few seasons. We have seen statement pieces with epaulets, gold buttons, structured shoulders, and plenty of buckles. For Summer 2010 this hard military edge has softened, turning military chic into a very wearable "utility" trend.

And since dark green is an upcomong trend for Fall 2010, any of the pieces below will be a welcome addition to your transition wardrobe - it might feel too soon to think of fall, but the best purchases are those you can wear across two seasons!

While utility chic is relaxed, it doesn't necessarily mean it has to be overly casual. Kim Kardashian looked terrific in her slightly structured zipped cotton dress for a recent appearance for Shape magazine. You can find elements of this trend in dresses, shirts, jackets, shorts, even shoes & boots! Something for everyone below..
Read more: Summer 2010 Fashion Trend: Utility Chic

Shop The Trend: The Top 30 Gladiator Sandals for Summer 2010

summer2010-gladiatorflatsIf there is one staple in your shoe closet this summer, it should be the gladiator sandal... these flats can be practical & comfortable, and still give you the little kick you need to look stylish this season!

Choose a gladiator flat with crystal accents or studs if you want to add sparkle to your summer whites - for a more urban look, opt for a tougher leather look, with silver studded accents. This trend started with those magical Balmain sandals we saw last year, but now chains & hardware have become mainstream. You will be pleasantly surprised at the number of very affordable picks below.

For summer dresses, gold accent sandals will add a pop to your look - but for more dressed down & casual, tan or black gladiators look amazing with denim shorts or floral playsuit. Complete your look with a cropped jacket, like Jessica Alba, or a plain tee like Sienna Miller. And don't forget a pretty pedicure to go with...

Editor's picks below!

Read more: Shop The Trend: The Top 30 Gladiator Sandals for Summer 2010

Teen Scene: How to get started with your summer wardrobe - add some festival chic!

A big trend welcome to our new Teen Scene contributor Amy! Stay tuned for more updates & wardrobe selections from this little style maven - her first piece is how to kick-start your new summer wardrobe.

With summer just around the corner its time to start thinking about your wardrobe. Everyone needs a summer dress whether it be for around the pool or evening meals. I really like maxi dresses at the moment but they can be hard to pull off, so I think knee length dresses are the best choice - with so many colours and styles to choose from you really can't go wrong!

Personally I like pairing girly dresses with tougher items to make the overall look more edgy. Pixie Lott comes to mind here...

Items like ray-bans and leather gilets are perfect for staying cool in the sun and looking good at the same time! Shoes wise black gladiator sandals instanly toughen up a look and lots of multicoloured bangles give off the festival feel. With these items like these you can make one dress go a long way! My picks below..
Read more: Teen Scene: How to get started with your summer wardrobe - add some festival chic!

Shop The Trend: The Best Bold Stripe Dresses for Summer 2010

While the Nautical Trend returns every summer, this fresh trend is more nautical-inspired than nautical itself. You won't see any anchors in these dresses - the look is elegant with a dash of sporty chic.

Fabrics are comfortable - choose silk, jersey or cotton. And feel free to wear these bold stripes to the office, out on the weekend, or to special events. The look is perfect for a summer garden party!

Pair colourful bold striped dresses with nude/neutral sandals or pumps, which is a very hot trend this summer, but if you opt for black & white stripes, I highly recommend a splash of major colour to your footwear.

Editor's picks below!

Read more: Shop The Trend: The Best Bold Stripe Dresses for Summer 2010

Sale Alert: Neiman Marcus up to 40% off & FREE Shipping - trendy picks while they last!

If you're new to online shopping, have I got a treat for you today! And if you're a seasoned online shopper, there's a treat for you too..

Neiman Marcus big FIRST CALL sales starts today (May 14th) and this is one of the most significant designer sales online. All of our trend reports contain something from Neiman - whether it's Premier Designers, contemporary labels such as Milly or Nanette Lapore, the fabulous handbag selection, and the shoe department that contains all the must-have names!

You will want to browse the selection for yourself - but we put together a terrific sampling of what you can actually buy on sale now. And to make it ever better, until May 17th receive FREE SHIPPING on any orders when you use code MAYNM at checkout . Enjoy!


Read more: Sale Alert: Neiman Marcus up to 40% off & FREE Shipping - trendy picks while they last!

Summer 2010 Fashion Trend: Buy Stephanie Pratt black mesh dress online & more!

Stephanie Pratt attended the premiere of 'Letters To Juliet' at Grauman's Chinese Theatre last night, and her sexy but discreet black mesh dress was an easy spot! She was wearing David Lerner - and you can buy the very same long-sleeve LBD over at Shopbop, where USA shipping is free! International Shipping is also free when you spend $100.

This is also a good time to remind readers that black mesh dresses are a fun and rather saucy evening trend this season. Never mind baring skin in strappy and strapless dresses, you can keep it all covered up but still visible through sutbtle black sheer panels. And there is quite a fun selection below!

Another fan of the sheer trend is Kim Kardashian, who wore Camilla & Marc's Simeon The Proud dress to Katsuya earlier this week.. more photos of a rather polished Stephanie below..


Read more: Summer 2010 Fashion Trend: Buy Stephanie Pratt black mesh dress online & more!

Shop The Trend: The Best Bright Totes for Summer 2010

summer2010-brighttotesAs the weather turns warmer, and the sun seems a little brighter, it's time to turn our thoughts to summer accessories! And while we still love our must-have designer handbags in scrumptious leather... sometimes you need something a little more lightweight to carry around.

Here come the bright totes for Summer 2010.. an assorted collection of colour combinations, graphic prints and swirling patterns that can only be described as ... bright. Every colour of the rainbow, and in some cases, all combined in one bag! These are both city and beach totes - pair them with your elegant summer whites for a city look, or even your weekend cargo capris. You can take them to the beach, of course, but they also serve quite nicely as a fun office tote.

This is a fantastic gift idea for the fashionista in your life - a terrific birthday present for the girl who has everything.. and the brighter then better! Take a look at our picks below for the best of the new season...

Read more: Shop The Trend: The Best Bright Totes for Summer 2010

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