Buy Kelly Brook Alexander McQueen flared dress @ 'Magnum London' launch

This is the exclusive concept store at Westfield Stratford City where you can design your own ice cream (including toppings like chillio & goji berries), and experience the 'Magnum Infinity Pleasure Pod'. It's open until September 5th, and Kelly kicked off the launch looking gorgeous as usual. She has been wearing some high street lately, but ramped it up in Alexander McQueen - a sleeveless flared plum colour dress in wool felt with contrasting hem. She paired the dress with Yves Saint Laurent Tribute platform sandals, and it might be my imagination, but her hair looked a little darker than usual.

You can buy her dress online in a few locations already, in an opposite colour scheme - and if you have to have Tribute sandals, I just spotted the new quartz version online at Matches Fashion. This is a fabulous look.. photos and links below.