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Celebrities in Gucci: Rosie Huntington-Whiteley sheer skirt at the Moscow Film Festival vs Florence Welch @ 'Good Morning America'

Shopping Spot: Gucci asymmetric sheer chiffon dresses as seen on Rosie Huntington-Whiteley & Florence Welch.

How about a battle of major Gucci dresses today..? I'm kidding, there's not "battle" here, but I do find it interesting to see two major dresses from Gucci Fall/Winter 2011 collection being worn worlds apart! Rsei Huntington-Whiteley appeared on the very green carpet of the Moscow Film Festival wearing a stunning asymmetric dress with statement floral shoulder and sheer skirt over hotpants.

And the next morning, Florence Welch rocked Good Morning America's Summer Concert series in Central Park wearing a luscious berry colour one sleeve chiffon dress with statement floral accents. And the same sheer skirt over hotpants. Florence has an advantage when it comes to this collection as apparently she was one of designer Frida Giannini mentioned

Va Va Voom: Salma Hayek in Gucci Premiere maroon beaded dress @ Cini Foundation Gala in Venice

Spot: Gucci Premiere maroon beaded dress & bolero as seen on Salma Hayek at the Cini Foundation Gala held at the Venice Biennial.

How about this va va AND voom dress on Salma Hayek..? Let's cut to the chase here, there will be no online shopping anywhere near this ensemble - Salma is wearing Gucci Premiere, a label she seems to own right about now (and that might be a more accurate statement than I realize, as hubby Francois Henri Pinault is CEO of PPR, the company that owns Gucci!).

Salma was the first to wear this couture collection when it launched last tear - there are no plans for runway shows, and I'm guessing many of these dresses will be one-offs. Salma debuted Gucci Premiere at the 2010 Cannes Film festival, and it appears to be her go-to label since that time. And looking 

Buy Camilla Belle Gucci orange jacket online & more @ Gucci & Roc Nation Pre-Grammy brunch

Shopping Spot: Buy Gucci orange jacket, purple top & green pants online as seen on Camilla Belle at the Gucci & Roc Nation Pre-Grammy brunch held on February 12th.

It's time to celebrate some Gucci on the site, as Roc Nation and Gucci held a pre-Grammy brunch yesterday at Soho House in West Hollywood. And as always, you're here for the fashion... the important question is "what were they wearing?". Well, since Gucci WAS a host, it's pretty easy to guess Gucci would be  the label of choice.

But you will find more than just "who wears what" here at ShoppingTheTrend - you can also find "where you can buy what they were wearing". It's a treat to share...

Back to Gucci - the bright Spring/Summer 2011 collection 

Anne Hathaway in Gucci purple fringe dress @ 'Rio' Los Angeles Premiere - geek chic in glasses!

Spot: Gucci purple fringe dress as seen on Anne Hathaway at the Los Angeles premiere of 'Rio' held at Grauman's Chinese Theatre on April 11th.

It's nice see Anne Hathaway back on a blue (red!) carpet, last night she was in Los Angeles to attend the premiere of 'Rio' held at Grauman's Chinese Theatre.

We actually haven't seen her since she co-hosted the Academy Awards last month, and those reviews were mixed. Critics were kinder towards Anne, but wondered about James Franco's contribution. Personally I don't think any Oscar hosts can win.. the show is very long, and there's a nervous vibe in the audience.

Back to Anne and her fashion, it's also been a while since she has worn dresses that we can buy online! Her Academy Award wardrobe was a long list of Haute Couture, and while

Kohl's Collection Launch: Buy Jennifer Lopez Gucci pale grey dress with gold belt online!

When Jennifer Lopez gets it right, she gets it so so right!

She happily posed with hubby Marc Anthony at the The London Hotel in West Hollywood to announce the couple's collaboration with Kohl's Department Store. They will be launching lifestyle collections - for hims and hers - featuring apparel and accessories. Jennifer's collection will include sportswear, dresses, sleepwear, bags, jewelry and shoes, and Marc will focus on menswear (swap sleepwear for suit separates!). This is quite a coup for Kohl's!

For the event, Jennifer chose a light grey Gucci
Kylie Minogue in Roberto Cavalli
Princess Beatrice in Red Valentino
Danielle Lineker in Nina Ricci
Sandra Bullock in ASOS
Pixie Lott in Moschino
Katherine Jenkins in Roksanda Ilincic
Jennifer Morrison in Juicy Couture
Halle Berry in AllSaints UK
Melissa Joan Hart in RVN
Lucy Watson in alice + olivia
Cara Santana in Reiss
Shay Micthell in Clover Canyon
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