Kelly Brook joined Boris Johnson yesterday to announce an expanded route for London's upcoming big Sky Ride (quick reminder to avoid taking a car into the City on September 5th as 15km of roads will be closed for cyclists!). They hopped on their bikes for a photo op as the Mayor promoted his initiative, Kelly was on hand as she will also be participating in the event.

And I feel strangely psychic today - I actually know Kelly's dress here. This is a Portobello Market / Notting Hill label called

Well, well, look who we have here? A very polished Alexandra Burke attending the UDO World Street Dance Championships in Blackpool!

She actually performed at the event, but this isn't her stage outfit - she made an elegant appearance ahead of the event, posing prettily for the photographers. And she looks great here - the new hair really suits, and the makeup is flawless. As for her fashion, indeed she is wearing a black shift dress that I can't believe I actually know! I'll make the long story short - this is

Spot: Cat Deeley wore Jenny Packham silver beaded sheath dress from Spring/Summer 2010 to Art of Elysium's Genesis Event held at the Milk Studios

What's one more Jenny Packham dress between friends?? This is the third Jenny Packham post in two days.. Katy Perry as a guest judge on last night's X Factor, a lovely Autumn Reeser at a pre-Emmy event, and now Cat Deeley gives us the designer trifecta...

Cat attended the Art of Elysium's Genesis Event held at the Milk Studios wearing a real sparkler - this is a beaded overlay of sorts - and Cat did 'zactly as Katy, wearing a light blue sheath dress underneath. And while I like Cat's style, I'm not sure what the fur

Shopping Spot: Buy Topshop floral maxi dress online as seen on Rachel Stevens out and about in West London London

This is the first time I have combined Maternity Street Chic & Fabulous Under £50 - and you don't even have to be expecting for this shopping spot!

Rachel Stevens was snapped out in London today, and if you haven't jumped on the maxi trend, you may want to take some style tips from Rachel. She is wearing a floral maxi dress from Topshop, and the price is right at £38 - this just goes to show that you don't have to spend too much to add the trend to your wardrobe! She paired the dress

Now THIS is a ShoppingTheTrend exclusive - I've been holding back for the week, as tempting as it was to share!

While it seems that many other websites try to cover Cheryl Cole's wardrobe, you're the first to know this spot - it's fresh and original, as it hasn't yet been published anywhere else! That's the way we like it here. On last week's show, there was a quick shot of Cheryl (pre-malaria) wearing a casual but edgy white vest with abstract black graphic print. This is Brian Reyes button-front tank,

The Saturdays have been spending the week in Los Angeles, and it looks like Una Healy is turning into our very own California girl!

The girls have been doing more than hanging out & roller blading, they are making an effort to up the profile (being interviewed by Perez Hilton), and also headed to a recording studio. But all in all, the paparazzi has caught many shots of the girls shopping, having fun and just hanging out. Hey, nothing wrong with that either!

Una looked great in a