Store News: Kiehl's celebrates 160th birthday with launch of Kiehl's Gives & Celebrity Global Ambassadors

18 May, 2011
Browse More: Fashion News
Season: Retail News

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Fashion & beauty for a good cause is always enjoyable to share with readers, and Kiehl's Since 1851 will be celebrating the brand's 160th birthday with a new philanthropic initiative. This is a unique concept - for their birthday, Kiehls will distribute $160,000 to charity, and the amount received by each charity will be determined by public vote!

Three pillars have been created, each supporting an area of concern: the environment, children's well-being and HIV/AIDS. Eight charities have been chosen, and each pillar is fronted by a celebrity ambassador: Pharrell Williams, Julianne Moore, and the Scissor Sisters.

Kiehl's has launched a new website kiehlsgives.com (going live on June 15th), which will host a series of short films about each of the charities, and the public will be invited to vote for their favourite initiatives. The pillar that receives the most votes will receive the biggest amount. This is a fun competition between the new ambassadors where everyone is a winner! Each celebrity is championing charities they already work closely with, and in the case of Pharrell Williams, an eco-tote he designed is already available in Kiehl's stores worldwide.

Kiehl's was founded in New York's Lower East Side, an original old-world apocathery, and their skin and hair formula continues to be derived from unique natural ingredients. Check out the most popular Kiehls products on ShoppingTheTrend below - and its worth noting that if you spend at least $50, you will receive complimentary samples and free shipping!