Look of the Week returns in September for some fabulous new fashion ideas! And while the first official day of fall is September 21st, Labor Day marks the beginning of the new season for most of us. Floral prints tend to be associated with summer, and while that has been true in the past, the floral trend continues in Fall/Winter 2010 with a darker turn. Dramatic and bold, the colours are more jewel tones than pastels and also include single colour prints - purple floral on black, orange & yellow paired with brown, or even black & white floral prints.
We saw a wide variety of floral on the Fall/Winter 2010 runway - Dolce & Gabbana showed some fabulous black floral prints, edgy London designer Christopher Kane added floral to leather & lace dresses, and reader fav Topshop has a terrific collection of floral items online.
Check out the Looks below - from urban city chic to office attire, even a look at funky floral - something for everyone!





If you're looking to update your Fall wardrobe, the most efficient (and versatile!) item this season is the all-occasion gray dress.
Tennis fans will be thrilled the US Open started today, and while that means the end of summer is near, it also means back to school fashion, and an update on your fall wardrobe. And every teen knows exactly who these two celebs are! Pretty little Demi Lovato joined the Jonas Brothers over the weekend for 2010 US Open Arthur Ashe Kids Day, and we have a couple of fashion spots to share.
What a pleasant surprise today to see reader favourite Shopbop on the front page of the NY Times Fashion & Style Section! 
With September and back-to-school right around the corner, our fashion thoughts should be turning to dramatic and dreamy ideas. Gone are the lazy days of summer, where all you needed were denim shorts, a white tee and flip flops to keep you happy! 

TV Choice Awards 2010: Buy Danielle Lineker black dress by Halston Heritage online & more LBDs
2010 TV Choice Awards: Buy Sammy Winward black jumpsuit online - high street chic!
2010 TV Choice Awards: Buy Michelle Keegan blue dress by BCBGMAXAZRIA online - free delivery!
Leaving ITV Studios: Gemma Arterton fabulous in belted jacket - buy her black wedge boots online!
'Tamara Drewe' Premiere: Gemma Arterton gorgeous Gucci white gown, Lily Allen blooming maternity chic!
This Just In: Buy Anne Heche Zac Posen dress as seen on David Letterman in a gorgeous new colour!
Spotted Twice: Sienna Miller Emilio Pucci blue lace dress seen on Valeria Solarino @ Venice Film Festival
London's Sky Ride: Buy Kelly Brook va va voom Vivienne Westwood pink tartan top online!
More From ShoppingTheTrend :